Web designers are different from web masters in several important ways. The designer has creative graphical sense that allow him or her to design an etnity that is attractive, useful, and representative of a specific product, service, topic, or idea.
The designer is not usually involved in the marketing aspect or traffic generation of a site the way a web master is. Web designers are not often required to know how to make a site interactive with mass mail lists, content, or promotion.
There are several ways that web designers create business relationships with clients. They may charge by the hour and price the work by the level of difficulty, they may charge a contract price for specific work, or they may work full time for one client on a contract basis.